sales type
sales strategy - sales coaching

Sales type insight ab

Optimizing your sales performance


What is blocking your sales team from maximum performance?

We screen, assess and work with your sales teams and we work in the following 4 categories. 1) Sales Management and Structure, 2) Sales Leadership and Culture, 3) Sales Types, Individually and Team and 4) Sales Methodologies and Techniques. Sales is both a science and an art and we help with optimizing structure and skills in your organization. As an Interim Sales Director, we can also assist operatively and temporarily drive a sales team, set or change the sales organization, inject sales skills, optimise performance and transfer to your organization.

With help from a psychological model with specific Sales Types, we help your sales teams remove it’s blockers from reaching full sales potential. As a sales manager you will know your sales force in depth and you can more effectively coach, manage and lead your sales teams. As a salesperson you will know how to mitigate your Blind Spot and unaware destructive sales patterns and increase your performance. For your company, you will be enabled to better Recruit, Develop and Retain high performers.

Get in touch with us to set up a consultation or use the contact form at the bottom of this page to enquire whether our services are right for you.




Stockholm area, Sweden



From the Sales Types Series, Sales Type 8, The Challenger. All Sales Types here.

Areas of Services

psychological assessments sales people

We optimizes your sales force based on specific psychological profiles of sales people, the Sales Types. Among other, we map out your sales people’s blind spots and where in the sales process they run an increased risk for losing business, as well as what to do about it. Discover what truly motivates your sales people and what meaningful development means to them. It gives sales leaders concrete starting points for individual sales coaching and optimized team collaboration.

Introduction sales types (Swedish)

sales structure and trainings

Screen and assessment of your sales team’s structure and performance, as well as your sales people’s sales behaviour and skills. Know what to improve and how. Trainings range from “old fashioned” prospecting to effective meetings and “the art of closing” and these can be ordered from one-off workshops, motivational speaking sessions to larger programs.

customer testimonial (swedish)

interim sales director

If you need to change your sales organisation, both the way the teams work as well as its staffing or if you temporarily need to fill the Sales Director role, we have the relevant experience to help you out. We can be of value in the whole spectrum of Replace, Develop and Retain of top performers.

Reference case: Klarna Bank AB.

intro Säljpodden Sales Types (Swedish)

Sample of customers

Maurice did a fantastic job in setting both the structure and the culture for two well-oiled sales teams. He came in during a time of great changes and he managed these changes in an excellent way. I can recommend him strongly.
— Lena Lille Myrbäck, VP Marketing Global SME Acquisition, Klarna
Working with The Sales Types has definitely made us a better performing sales team. We all have developed and grown and I can strongly recommend the Sales Types program.
— Johan Friis, Co-founder Zimpler


Let's Chat.

Use the form below to contact us regarding your enquiry.

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